Saturday, July 23, 2011

Why a custom logo design is better than a template or software

Let us imagine purchasing a template or using software that you choose "clip art" from. So you go ahead and spend a quick few dollars to get something to use for your business but how many others have done the same thing? Let's say a good 50 people purchased the same template from the same source. Now if you want to trademark or copyright that logo you can't.  These same design companies sell logos over and over and then when somebody buys the rights to it, you're out of luck.  You will have to stop using the design and could ruin your reputation. So before getting a template you really need to think about the consequences. For example what if the logo design is not vector? This could be very bad if you need it to stretch or for higher quality printing.  There are many things wrong with the template industry and with the logo design service industry.  Let's say you used custom logo software that you choose pre-made objects to create your logo, then again it's not original.

Your artwork must be original or it's going to conflict with your marketing strategy down the line. If you put the logos in the hands of yourself, without knowing the proper colors for your specific industry or the proper strategy for the brand, this could turn out very bad for you in the long run. If your colors do not produce the specific feeling or thoughts that occur in your potential client's heads then your logo design is worthless.  If you do not capture their attention in the first few seconds of them looking at your business card or logo then it's again worthless.  When you are trying to capture the attention of someone you have to do it within just a few seconds or you will lose them for good.

What are some of the other downfalls of using a logo design template? Besides it will be used by others there are no other downfalls with it. If you're just going to use a template for a quick site to test a few marketing strategies out, and then choose how you want to grab your target audience's attention.  I personally like using templates for seo test type sites and if I like the results as I rank for certain keywords then I will start to heavily produce marketing campaigns for the website & other marketing methods. Why using the software is another no no? Well basically the reason for this is the unoriginal stock images that thousands of others are using and then you have to worry about learning the program. Does it have a heck of a learning curve or is it simple? You have to remember that something so easy is never good.

I'm going to tell you about some of the software out there that you can use to create graphics & logos with. You can use the logo creator or one of the many online websites that allow you to produce your logo within a few minutes and you can buy it instantly without the hassles of finding a professional designer and dealing with their shenanigans.  Have you ever used a professional designer? Some of them are flaky and lazy. I've never seen a bunch of people lazier then designers, programmers or anything really that has to do with computers. Some of their egos have really hurt the work they are creating or their attitudes are just unbearable. I do like using templates and software for this specific reason. You could get Adobe Photoshop for your logo design and graphics. This is a great piece of software for them and it's not a bad way to go. You can also use gimp which is a free vector graphic design software and highly recommended for those who are just starting out. This will save you a fortune. Not to mention it has a easy learning curve.

You need to know that when you're looking for that perfect design he or she needs to have a portfolio that you absolutely love. Make sure that designer isn't using somebody else s logos, so go around the web and google to check if they are using another businesses artwork.  If something sounds too good to be true it normally is. Don't be fooled by designers who give non vector artwork and provide this low resolution design that can't b e stretched to any size.  You will nave no use for a logo like this and these sellers need to be removed from the industry. Shame on the folks who provide something they can't use. 

So basically in the end there are many ways to go, to get a logo design for your business. Just remember they all have their flaws and their positive features.  If you're ready to get a brand from an online logo design studio click on the link.

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