Marketing Tips & Information & Why you need a logo

Marketing Tips & Information & Why you need a logo

Now the first question I'm going to ask you is what kind of marketing are you going to be going after? Will you be targeting an online audience or all offline? Will it be through brochures, business card or some type of printable marketing material?  Well once you have figured out the best strategy for your business you will then know the business designer for your project.

If you're trying to target the world wide web then find an artist who has a good portfolio and experience creating online logos. There is a mass audience available on the web through classifieds such as Craigslist and ebay classifieds.  You could also advertise on ebay or you could cold call companies and others offering your product or service. You can buy an email list from a reputable seller that doesn't harvest emails for spamming purposes. You can try to target the search engines and become an SEO master but whatever you choose you have to know how you're going to market it before you choose the graphic designer.

You might know exactly how you're going to market and that's fine. I'm going to tell you that if you use certain colors in the designs you have made by a professional artist, you're going to see results with the best color options. You have to remember that colors do certain things to people and it's pretty amazing actually with what you can do with two colors.

The reason you need a logo design is that you're going to be targeting a mass audience and the best way for them to remember you is a logo. It's the first thing they are going to see and the last thing that they will see in their head. If you don't capture their attention within the first 8 seconds you're going to lose their business and that's not why we are here folks.

A few marketing ideas is to put up a signature image that links back to your website on forums that are targeting your specific audience. This is a great way to build up a reputation amongst the forum users and really grow your business significantly. Make a professional image that people want to click when they see it and your sales will spike through the roof. Imagine being a forum used by thousands of users and you post a very informative non Spam post about your specific topic and you're helping others. Dang, that's just brilliant. You can't get any more targeted than that.

Another method of advertising you could do is craigslist marketing. Advertise your service or product on there but careful because it's not an easy task with the ghosting and flagging. You will need multiple numbers for multiple accounts. It's just best to stay away if you don't have the resources to market with this wonderful site. Unfortunately Craig doesn't realize he is losing more visitors then he is keeping. You can never get rid of spam period. Unfortunately that's all over the web and that's why it's even more important to have the right branding otherwise you could be marked as spam and never get looked at.

You can build your empire through seo but it takes alot of time and money. It's not easy to accomplish ranking your keywords and you could waste years and never succeed.  If you are one of the lucky few who do happen to get ranked then awesome and congratulations to you. Hire a professional seo service provider and you will not go wrong. It is expensive but it's still cheaper than paying for keywords of course depending on the keywords.

What is a logo design really? A logo is a symbol or some type of simple imagery that is going to define your business instantly. We all recognize the big brands pretty easily but that is of course with years of marketing and advertising and really getting it to stick in the heads of millions of people. That's what a logo should do with the proper brand and the right campaign for your business. This is why it's important to choose the type of people you want to target. Think of business as fishing. You need to setup the right bait and the right times and of course if you don't have any experience then you need to start testing things out and learn what you can.

If you're getting high bounce rates on your websites then I would suggest rewriting the text, changing the graphics and really putting some time into the site otherwise you could lose even more clients. It's all about being precise and knowing exactly what you are going for and if you do that, then you are going to succeed. Looking for online logo designs?